Our goal at FFAC is to educate people about the current food system and empower them to make food choices that meet their own individual needs and are in line with their values. We promote the reduced consumption of animal products, because we cannot end factory farming and continue to eat large quantities of meat, dairy, and eggs on a daily basis. But we do not advocate a one-size-fits-all solution. Some people will try Meatless Mondays, others will eat smaller portions of meat, others might try Mark Bittman's Vegan Before 6. There are myriad ways that we can all make a difference.